Honest reflections on branding, creativity, and building a business that matters.
After 15 years and 175 clients, I’m still learning. Unlike businesses where people buy products from a website and the owner might never meet them,
What does it mean to live well in a place built on “more”? I’ve spent fifteen years helping Sea to Sky businesses answer a version
I’ve been thinking a lot lately about what design actually is. Not the files we deliver. Not the pixels or the pantone numbers. Not even
The silence started slowly, then became deafening. One month without a new client inquiry. Then two. Then three. After fifteen years of running my branding
I turned 39 on November 25th. The final year of my thirties has arrived. This past year has demanded deep reflection. And the truth is,
I’ve been spending time lately studying product-based brands that are doing something remarkable. Not just creating beautiful packaging (though they are), but building businesses where
Why brand storytelling has become our antidote to isolation I started my career working for a small design studio in Vancouver. When I began, there
Remember when you first started your business? You had a vision, a mission, maybe a logo you designed yourself at 2 a.m., fueled by excitement
There’s nothing quite like the power generated when a group of women get together. Quite frankly, we’re unstoppable. Throughout my life, I’ve always looked up
As our world is increasing in complexity and sensory overload, we collectively feel more anxiety, self doubt, and stress…
As women in leadership, how often do we find ourselves sacrificing our intuition for productivity, and what cost does that come with? In this article
Have you ever stood in your closet, surrounded by clothes, yet felt like you had nothing to wear? Or scrolled endlessly through a website, frustrated
What emotional toll does working solo have on your creativity and motivation? For over a decade I’ve worked as a graphic designer in the comfort
