AG Executive Search came to Sobi with nearly two decades of experience as a premier executive search firm specializing in actuarial, data science, and risk management across North America. They needed a brand identity from scratch, one sophisticated enough for C-suite conversations, yet warm enough to foster the lasting relationships they’d built their reputation on.
We created a logo centred on negative and positive space, where the ‘A’ and ‘G’ form a unified mark—bringing together founders Adrian and Guillaume while speaking to their work of connecting top-tier talent with leadership opportunities. Stark black and white reinforces clarity and precision. The minimalist website extends this philosophy with clean lines, ample whitespace, and strategic typography.
The result: a cohesive visual system that positions them as modern, professional partners in a traditionally conservative industry.
