Crypto meets '70s freedom

Block Rewards came to Sobi with a visionary idea: Bitcoin-based compensation to boost morale and performance beyond team lunches and dwindling raises. As a start-up, they needed a brand that would help them stand out, but instead of the tech-flash of most crypto companies, they wanted something different.

Throwback to endless possibility

We delivered a ’70s-themed identity that rolled up like a camper van with colours, fonts, guidelines, and an investor pitch deck that celebrates freedom, simplicity, and possibility. The logo’s nine intertwined lines represent the people who came together, day and night, to get this idea off the ground. It’s crypto with soul, rewarding employee appreciation with a brand that actually walks the talk.

"Anna has an incredible ability to translate abstract ideas and emotions into a cohesive visual identity. She took everything we wanted our customers to feel and brought it to life. We highly recommend her and will definitely be working with her again in the future."
Seb Bunney, Block Rewards