Block Rewards

Bitcoin has changed so many things. Could it actually change work? Boost morale and performance by providing better rewards than team lunches and dwindling raises? Block Rewards is going long on that bet, as well as on Sobi’s skill at giving start-ups a leg-up. So while Block Reward’s Bitcoin-based compensation/incentive solution is visionary, their brand’s camper van took a U-turn from the tech-flash of most crypto start-ups, and rolled up with a ‘70’s-themed throwback to a time of freedom, simplicity and endless possibility.
For this Crypto-meets-retro identity, Sobi delivered colours, fonts, guidelines, the essential investor pitch deck, and a logo that’s also a legacy. Block Rewards exists to help employers walk the talk when it comes to employee appreciation. And because Block Rewards wanted to do the same, the logo’s nine intertwined lines aren’t just there for feel-good flow, but represent the number of people who’ve come together, day and night, to get this big new idea off the ground. We’re so glad there’s room in the van for us.
"Anna has an incredible ability to translate abstract ideas and emotions into a cohesive visual identity. She took everything we wanted our customers to feel and brought it to life. We highly recommend her and will definitely be working with her again in the future."
Seb Bunney, Block Rewards