Two firsts happened in 1975 to launch the Whistler phenomenon: the city became Canada’s first resort municipality, and Paul Mathews started Ecosign, a mountain resort planning firm. Much of Whistler – like the Peak to Peak Gondola – has been imagined by Ecosign, and 1,000+ global projects later, Sobi was asked to make Ecosign’s brand as world-class as they are.
Two truths led this big design facelift: despite their reputation these are down-to-earth people; and as always, the very best understate. We went for an international, up-to-the-minute look, but with a fresh, bright, outdoor feel, all deep woods and white slopes.
The website is like working with them: easy, open, approachable. Throughout the brand, epic photos and casual snapshots get equal billing, reinforcing that these are masters who feel like friends. So far, our work has included their website, brand guidelines and presentation templates. What an honour to help Ecosign enter their next half-century looking like the icons that they are.
