Two firsts happened in 1975 to launch the Whistler phenomenon: the city became Canada’s first resort municipality, and Paul Mathews started Ecosign, a mountain resort planning firm. Much of Whistler—like the Peak to Peak Gondola—has been imagined by Ecosign. After 1,000+ global projects, they came to Sobi to make their brand as world-class as they are.
Two truths led this design: despite their reputation, these are down-to-earth people, and the very best understate. We created an international, up-to-the-minute look with a fresh, bright, outdoor feel, deep woods and white slopes. The website mirrors working with them: easy, open, approachable. Epic photos and casual snapshots get equal billing. Our work included their website, brand guidelines, and presentation templates, helping Ecosign enter their next half-century looking like the icons they are.
