Designing for a movement

In a market flooded with clinical-looking menopause supplements, New Age Cell dared to do something different: make their products unapologetically bold. New Age Cell envisions a world where women in midlife are empowered to embrace their inherent strength, vitality, and resilience. They’re not just selling supplements, they’re redefining aging as a journey of empowerment and transformation.

A logo depicting a figure with arms raised high in celebration—not hiding, not shrinking. Label designs with bold, rich colours, and spacious layout that stands in stark contrast to their clinical-looking competitors. Key attributes resonate with women navigating this important stage of life. The result: packaging that reinforces the company’s values, building trust that turns first-time buyers into loyal customers.

"We are very pleased with the quality of work Anna has exhibited, as well as the level of professionalism and timeliness she demonstrated throughout every step of working together."
Stephanie Lane, New Age Cell