Hiring a web designer depends on your specific needs and the complexity of your website project. A web designer is trained to focus on the visual aspects of a website, including layout, colour schemes, typography and overall user experience. They are skilled in creating aesthetically pleasing and user-friendly designs that communicate your key messages in the most effective and concise way, while also ensuring your branding is present. We recommend you hire a web designer to ensure you’re getting a functional, modern and visually appealing site that showcases your business and tells your story with ease and flair.

Hiring a web developer is recommended if you have specific technical requirements for your website or simply want it to function smoothly. If you need custom features or functionality that pre-built templates can’t deliver, a web developer can create custom code to handle it. Web developers are also experts in back-end functionality: content management systems, database integration, e-commerce capabilities and more, all of which are time-consuming and complicated to learn. A web developer will optimize your website for responsiveness across different devices and ensure that all transactions, links, videos and more work perfectly. Anything less raises red flags with customers used to speeding through sites and getting what they need in a few clicks.