Sobi collaborated with Pendo to help communicate key initiatives for their client McGraw Hill. Education leader McGraw Hill was concerned that Hispanic, low-income, and students of colour were graduating from community colleges at lower rates. They responded with a new digital learning solution conveyed in a Whitepaper that needed urgency and impact.
We leveraged McGraw Hill’s red branding and hung the piece on an aspirational theme of “higher.” Stark layouts, bold type, and emotive student portraits underlined the human impact. The feel throughout: innovative, urgent, empathetic.
Pendo’s client Westac, Western Canada’s top resource for transportation insight, needed to deliver numbers and perspectives the industry was waiting for post-pandemic. The sizeable report required a strategy for sustained reader engagement.
We made each spread design unique to keep the experience engaging throughout. The organization’s three brand colours differentiated chapters naturally. Information was delivered in crisp, bite-sized pieces with large, compelling typography. The result: Westac looked like the authority they are, with a current feel that commanded attention.
