This Whistler-born start-up came to Sobi with a totally new concept: lens covers to protect expensive ski and snowboard goggles from scratching, made from recycled plastic bottles. They needed out-of-the-ordinary design with enough variety to satisfy any and everyone with goggles.
Seven years after launch, Sobi has designed and creative-directed hundreds of original Gogglesoc designs, from silly to sophisticated, minimal to majestic. We’ve created tailor-made designs for resorts like Telluride and Whistler Blackcomb, over a hundred corporate styles, and limited edition collaborations with popular artists. We also kicked off the brand with point-of-sale, packaging, and catalogues. One of our first designs, “Bad Kitty”—a cool black cat wearing reflective shades—is still a top seller today.
Since launching in 2016, 2.7 million Gogglesocs have been sold across 23 countries worldwide.
