When The Whistler Medicinal Marijuana Company approached Sobi, they were launching not just a new recreational cannabis line, but Canada’s first organic cannabis. For this environmentally-minded, Whistler-based company where enjoying the great outdoors is priority #1, #2, and #3, their brand needed to leave the lab and hit the trails.
We created a logo fusing the marijuana leaf with a campfire, one symbol communicating community, product, outdoors, friends, and good times. The colour palette: deep forest green grounded by warm, earthy copper. We built the brand with comfortable apparel, naturalistic photography, and print collateral reflecting authenticity and craft. The result: a brand that felt like Whistler, genuine, grounded, deeply connected to place. In an industry dominated by clinical aesthetics, they stood out by celebrating their community’s lifestyle and values.
