Community, product, outdoors, friends and good times: we stacked it all together, lit a match and ignited a simple design that fused the marijuana leaf and a campfire.

We then built the brand out with apparel as comfortable and earthy as the product, naturalistic photography, with print and digital collateral that made you feel the authenticity and effort in the craft. All of it, designed with an elegant yet approachable touch, reflected an expert, trusted leader.