Living up to a legendary name

Whistler Brewing came to Sobi knowing their namesake town is a legendary brand itself—they had a lot to live up to. In the ultra-competitive craft beer market where can design rivals the creative brews themselves, each package must convey distinctiveness, quality, and more, all in a moment.

Each beer is a unique recipe

Like each of the brewery’s beers, we approach each package as unique. Vibrant palettes and expressive, aspirational feels. Rich illustrations of Whistler’s endless outdoor opportunities recall classic travel posters. Personality-filled fonts capture the spirit of each flavour. Eye-catching, deeply-layered design that stands out on crowded shelves.

"It has been a pleasure to work with Anna to date as she has done a great job with creating new brand design concepts for Whistler Brewing, right from the conceptual stage and developing them all the way to final artwork. Her energy and enthusiasm have helped to not only revitalize the overall brand look for Whistler but to make each design more eye catching and impactful on shelf.”
Andrew Schoonen, Whistler Brewery