The town of Whistler is a legendary brand itself, so its namesake brewery has a lot to live up to. Especially at a moment when craft beer can design now rivals the creative brews themselves. In this ultra-competitive category, a can must convey distinctiveness, quality and more, all in a moment.
Like each of the brewery’s beers, Sobi approaches each package as a unique recipe, sharing a vibrant palette and an expressive, aspirational feel.
Rich illustrations of Whistler’s endless outdoor opportunities that recall classic travel posters; personality-filled fonts that capture the spirit of each flavour; and eye-catching, deeply-layered design.
