A classic Sobi client: a mom with a love for baking, a son with serious food intolerances, and a fearless spirit that sparked the irreverent product name. Crew Marketing brought Sobi onboard to help shake up the gluten-free category, aimed at a younger, health-conscious but very foodie market.
We made the packaging and name unmissable. Custom playful photography, bright pastels, cheery fonts, and striking colour combos delivered on integrity, taste, and fun—from packaging to website and beyond. This audience loves brands with clean design and quirky attitude. They also don’t mind a little swearing when the flour’s this F’n good.
