Tealish came to Sobi facing a classic challenge: expanding into grocery stores beside icons like Tetley while keeping their soul and devoted customers. The specialty wellness-focused brand needed to be more approachable while declaring they’re anything but your grandmother’s tea.
We maintained the logo’s easy-to-spot black circle but made the font work harder. A flood of colour, dynamic illustrations, and bigger fonts instantly communicated the wellness story. Playful imagery emphasized ingredients. Illustrations highlighted their new partnership with tree-planter Veritree. The result spoke to the growing tribe of health-conscious tea drinkers whose wellness wish extends to the planet.
Featured on global packaging design website The Dieline.
