Sobi captured this ethos through clean, bright design; delightful and descriptive illustrations; big, clear fonts; refreshingly direct messaging — to catch the eye on a crowded shelf or website, and tell people an easy way to discover first-rate collagen was here.

Starting with three foundational products with very clear benefits, we’ve helped Sproos diversify to a dozen products, including superfoods, maintaining the same colourful, positive and clear approach throughout.