Let’s deliver benefit-packed functional superfoods in yummy retro flavours and day-glo colours… like a soda fountain in a health food store! We leapt at the chance to make this brand as much of a treat to look at as it is to sip.
Our moodboard overflowed with stimuli: nostalgic flavours and colours, superfood goodness, tasty ingredients, sparkle, sun, and most of all, fun. Vintage-feel font design gave the logo a smile; custom product photography used funky glassware that helped the colourful beverages pop.
The fun continued on the website, where each product was photographed and art-directed in lively pastel settings, with playful details and propping that gave it all a peppy games night vibe. In all we did, we sought to stand out from the earnest good-for-you crowd while still feeling super-authentic, appealing to savvy consumers in their wellness phase, but who still crave a sweet treat.
