This born-in-Whistler start-up was a totally new concept: lens covers to protect expensive ski and snowboard goggles from scratching when not in use. It was also a sustainable one, made from recycled plastic bottles. We needed to match this out-of-the-box thinking with out-of-the-ordinary design, with enough variety to satisfy the huge target audience: any and everyone with goggles!
Seven years after launch, Sobi has designed and creative-directed hundreds of original Gogglesoc designs, from silly to sophisticated, minimal to majestic. We’ve tailor-made designs for specific ski resorts and centers like Telluride and Whistler Blackcomb, worked with brands to create over a hundred corporate styles, and sought out popular artists for limited edition designs.
We also kicked-off the whole brand with point-of-sale, packaging, catalogues and more. A bit of trivia: one of our very first designs was “Bad Kitty,” a cool black cat wearing reflective shades that’s still a top seller today.
