sobi graphicdesign monsooncoolers 6



Vodka Coolers

With 150+ brands of coolers for sale in BC alone, a brand can get lost in the flood. So Monsoon went all out, seeking to spark “a downpour of refreshment” with their younger target.

A great name helps, and we gave theirs a ton of energy and a retro feel that instantly conjures tiki-torch-lit party time. In addition to the juicy tropical vibe, we also wanted to up the fresh, natural appeal, so the entire design is hand-drawn. And as the alcohol content appeals to those looking for a little more jungle in their juice, we made sure it popped right off the can.