With 150+ brands of coolers for sale in BC alone, Monsoon came to Sobi seeking to spark “a downpour of refreshment” with their younger target audience. They needed to stand out in a flooded market.
With 150+ brands of coolers for sale in BC alone, Monsoon came to Sobi seeking to spark “a downpour of refreshment” with their younger target audience. They needed to stand out in a flooded market.
We gave their great name tons of energy with a retro feel that instantly conjures tropical vibes. The entire design is hand-drawn for fresh, natural appeal. Juicy colours pop off the can, and the alcohol content, appealing to those looking for a little more jungle in their juice, is impossible to miss.
