Soda fountain meets health food store

Superfun came to Sobi with a delicious challenge: deliver benefit-packed functional superfoods in yummy retro flavours and day-glo colours—like a soda fountain in a health food store. They wanted their brand to be as much of a treat to look at as their beverages are to sip.

Nostalgic joy meets wellness

Vintage-feel fonts gave the logo a smile. Custom product photography used funky glassware to make colourful beverages pop. We photographed each product in lively pastel settings with playful details and peppy games-night vibes. The result stands out from the earnest good-for-you crowd while feeling super-authentic—appealing to savvy consumers in their wellness phase who still crave a sweet treat.

"Working with Anna over the past few years such a pleasure. Most recently, she has helped us bring a company re-brand to life, two new product lines to fruition, as well as a new brand launch. The products we have created with Anna are sold in Grocery stores across Canada and continue to gain momentum. We are so grateful to have Anna's talents in our corner - she is a great collaborator, works quickly, and always has an open mind!”
Laura Chodola, Superfun