With success and new markets comes a big branding challenge: keeping your soul (and devoted customers) while attracting new fans. For specialty brand Tealish, expanding into grocery stores beside icons like Tetley required a more approachable presence, while also declaring that wellness-focused Tealish is anything but your grandmother’s tea.
Every element was considered, including ones that were already effective: the logo’s easy-to-spot black circle was maintained, but we made the font work harder. A flood of colour, dynamic illustrations and bigger fonts instantly communicated the wellness story.
From emphasizing ingredients with playful imagery, to illustratively highlighting the new partnership with tree-planter Veritree, Tealish spoke louder than ever to the growing tribe of health-conscious tea drinkers whose wellness wish extends to their planet too.
