“Beauty is falling in love with yourself.” This philosophy drives everything Lily Chandra does, from hand-making her Brahmi skincare to offering meditations for her customers. She lives the brand so much she’s her own model, inviting clients to “see how I glow without any makeup at 48 years of age.” We needed to communicate small batch, premium quality, a minimal range of ingredients, and mostly, a unique approach that blends skincare and meditation for deeper results.
This brand feels loved. The refined, delicate flow of the wordmark speak to Lily’s Indian heritage, while the gold gradient, soft cream colour and sparse type suggest a luxurious, high-quality product line.
The website approach was inspired by Lily’s tagline, “Where beauty meets spirituality.” The products and meditations are not two things: they work together synergistically to enhance the effects of the skincare, and the website presents carefully produced audio recordings of the meditations guided by Lily for a truly holistic skincare ritual. Designed for easy story-flow, the layout gives Lily many opportunities to share her wisdom and enthusiasm.
