Lily Chandra came to Sobi with a unique philosophy: beauty is falling in love with yourself. She hand-makes her Brahmi skincare and offers meditations for customers, living the brand so completely she’s her own model. We needed to communicate small batch premium quality, minimal ingredients, and a holistic approach that blends skincare with meditation for deeper results.
The delicate wordmark speaks to Lily’s Indian heritage. Gold gradients, soft cream tones, and sparse typography suggest luxurious, high-quality products. The website was inspired by her tagline, products and meditations work synergistically, presented through carefully produced audio recordings guided by Lily herself. The layout gives her space to share wisdom and enthusiasm, creating a truly holistic skincare ritual that feels loved.
